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http://feeds.reuters.com/~r/reuters/businessNews/~3/iKLt4tBIxlc/us-olympics-mcdonalds-idUSKBN1971HB

I found this very interesting

NEW YORK/BERLIN (Reuters) – McDonald’s Corp ended its 41-year-old sponsorship of the Olympic Games three years early, the International Olympic Committee said on Friday, reflecting the U.S. fast-food giant’s focus on its core business as well as rising Olympics sponsorship costs and declining TV ratings.

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